Numbers are important. Numbers are hard to ignore or hide, because they are easy to compare. On social media, the number of “likes” are easy to measure and on review sites five star reviews are easy to measure. This is great, but how is your website performing? Is your site performance-driven and helping you achieve your goals? You can’t simply check the number of likes or a rating to determine this, you must actively track your website’s analytics, establish goals, and monitor your KPIs (key performance indicators).
Setting up web analytics and ongoing reporting may be something you, like other small businesses or websites, have overlooked. It is a costly oversight though because these statistics can help you determine how to drive more traffic to your website and then convert that traffic into customers, followers or whatever your site’s goals happen to be.