Your site needs to have a defined structure, because without it, it’ll just be a random collection of pages and blog posts. Your users need this structure to navigate around your site, to click from one page to another. Google also uses the structure of your site to determine what content is important and what is less relevant. This guide tells you everything you need to know about site structure.
Structuring your website is crucial for both usability and findability. Many sites lack a sound structure to guide visitors to the product they’re looking for. Having a clear site structure also leads to better understanding of your site by Google, so it’s incredibly important for your SEO. Let’s take a closer look at why structure is so important for your website.